UGC that doesn’t
feel like an ad.
User generated content works because it feels real. Our job is to keep it that way, even when your brand is paying for it. Vertical, fast and ready for your ads.
What you get
Creators who actually use your product and talk about it like they would to a friend. Not a glossy commercial that gets skipped in half a second, but content that blends into the feed and stops the thumb anyway.
You get the videos in every format you need, with usage rights sorted upfront: organic posts, ads or your product pages. No fine print surprises later.
- UGC videos
- Product reviews and unboxings
- Content for ads (TikTok, Meta)
- Vertical video
- Hooks and variations
- Creator selection
How it goes.
Roughly. We're not robots.
Brief
What should the viewer get, and where will it run? Ads, socials, webshop, all three?
Pick creators
Creators your audience recognises as one of their own, and who are believable holding your product.
Shoot
At home, on the street or on location. Wherever it looks like real life, because that’s the point.
Variations
Different hooks and versions, so you can test what works instead of guessing in a meeting.
Questions
What is UGC, in human words?
User generated content: videos and photos made by real people and creators instead of by your own marketing team. Think someone unboxing your product in their kitchen, not a model in a white studio pretending to be surprised. People trust people more than they trust ads, which is exactly why UGC often works better in ads. Funny how that works.
Can I actually use the UGC in my ads?
Yes, that’s kind of the point. Before anyone hits record, we agree where you can use the content, for how long and in which countries. So you can run it in your ads, on your website or in your webshop, without that awkward email six months later asking whether you’re still allowed to.
UGC or influencer marketing: what’s the difference?
It’s about whose channel it lives on. Influencer marketing: the creator posts on their own account, for their own audience, and you borrow their reach. UGC: the creator makes the content and hands it over, and you post it wherever you want. One rents a stage, the other builds your own. Plenty of brands do both, and we’re happy to help with either.
Which brands is UGC for?
Anything people use, wear, eat, drink or show off to their friends. It works especially well for fashion, beauty, food and drinks, lifestyle and e-commerce in the Netherlands and Belgium. If your product looks good in someone’s hand, it works as UGC. If it doesn’t, we’ll find the story anyway. That’s the job.
Soooo…
what should they see?
Tell us about your product and where the content should live. We’ll tell you who should be holding it. Or email hello@veta-network.com.
Request UGC